Trouble In Paradise
Whether you admit it or not the market has us all trained like Pavlov’s dogs. Grab yourself a copy of Meditations (Marcus Aurelius) or The Prince (Niccolò Machiavelli) and one thing becomes painfully. Despite all our technological advances human nature in essence has not changed one bit. And believe me when I tell you that Ms. Market has a bonafide PhD in how to press our buttons, a.k.a. the scientific study of fuckwithretailology.